Most people often associate web development with web design. Though they do have many things in common, there are several key distinctions that impact the final result of your web solutions. Web development is the functionality of your website, more than just the graphics, it is how your website responds, interacts with clients, and completes customer acquisitions. Let’s take a look at how web development influences how your website works.
What Is Web Development?
When designing a website, you want a look that reflects your business branding and is attractive to visitors. This is achieved through more than just choosing a colour palette and graphics.
Web development is what gives your website functionality. When your web developer meets with you, they will review your website expectations from applications, software, coding, and interface. They will also look at front-end back-end solutions or full-stack development. These web solutions are the inner workings of your site that make it responsive and enhance the visitor’s journey.
Functional web development also ensures that your website is adaptable and responsive to all forms of media presentation such as web browsers, digital devices such as tablets and phones no matter what kind of operating system you are using.
Web development also ensures a smooth customer journey by putting processes in place to complete e-commerce processes from site visits to the transaction that your business can use towards customer retention and loyalty.
Choosing the right web development partner can ensure your site fits with your customer and visitor acquisition goals. You want a site that not only presents what your business does in a clear and easy-to-navigate way but that your site makes this journey easy and creates as many opportunities to gain new business as possible.
Choosing the Right Web Development Strategy
Having the right web developer can take your web design and transform it into an extension of your business. This allows you to grow both profitability and brand loyalty. Choosing to use a web developer allows your company to expand your web functionality through enhanced applications, plugins, and features that give your business an edge over the competition.
Contact us today to discover how you can add new dimensions and functionality to your website through expert web development solutions.