Abayabay
Project Overview
A fully customised eCommerce store delivering a seamless shopping experience for UK and EU modest fashion shoppers
Custom Magento eCommerce Store for a UK Modest Fashion Brand
This project involved building a fully customised Magento 1 online store for Abaya Bay, a brand dedicated to serving the modest fashion needs of Muslim women across the UK and Europe. The platform was developed with bespoke theming, tailored plugins, and a streamlined shopping experience that reflects the elegance of the brand’s Dubai and Kuwaiti-inspired abayas. Minor SEO foundations were implemented to support organic visibility, and the system was optimised for secure online payments, smooth navigation, and future catalogue growth.
Industry
Modest Fashion and Online Retail
Services
Magento Development, Custom Plugins, Theme Design, SEO Setup
Tech Stack
Magento 1, PHP, Custom Extensions, Secure Payment Gateway
Timeline
2 Months
Project Visuals
A visual overview showcasing the custom Magento storefront, product layouts, and the tailored shopping experience built for Abaya Bay.
Client Challenges
- Limited availability of high quality modest fashion in the UK and EU
- Need for an elegant online store that represents Dubai and Kuwaiti abaya styles
- Difficulty organising multiple categories and fabrics clearly for customers
- Lack of a scalable eCommerce system tailored to niche fashion needs
Goals & Objectives
- Create a custom Magento store with smooth navigation for all product ranges
- Design a visually appealing theme aligned with Dubai and Kuwaiti modest fashion
- Support secure online payments and a seamless checkout experience
- Implement basic SEO foundations to increase organic product visibility
Key Features Delivered
- Fully customised Magento theme tailored for modest fashion branding
- Custom plugins developed for product display and category organisation
- Secure online payment integration and streamlined checkout
- Mobile responsive UI with fast browsing and clean product viewing
Results & Outcomes
A Refined Shopping Experience
The new Magento storefront delivered a clean, elegant, and culturally aligned browsing experience, making it easy for customers to explore abayas, sheilas, and accessories.
Improved Product Visibility
With foundational SEO and better category structure, core product lines gained higher visibility among UK shoppers searching for modest fashion.
Reliable & Scalable Store
The custom-built plugins and optimised theme created a stable, scalable platform capable of handling expanding product ranges and seasonal demand.
Future Improvements & Opportunities
Several enhancements could further strengthen the store’s performance, customer engagement, and long-term growth within the UK modest fashion market.
-
Expanded Product PhotographyIntroducing high-end model photography and 360º product views to enrich visual presentation and improve buyer confidence.
-
Advanced Magento SEOImplementing schema markup, improved category optimization, and automated SEO tools to increase organic reach across UK and EU markets.
-
Customer Loyalty & RewardsAdding a structured loyalty points system and referral rewards to boost returning customers and strengthen brand loyalty.
-
Mobile Shopping EnhancementsFurther refining the mobile UX to support faster checkout and improved product browsing for users shopping on smartphones.
