Fadiga and Co
Project Overview
Complete Website Redesign & SEO Growth for a Leading UK Solicitors Practice
Complete Website Redesign & SEO Transformation for a London Law Firm
Over a focused two-month period, we fully redesigned and rebuilt the WordPress website for Fadiga & Co, a leading London-based law firm specialising in immigration, family law, business law, and civil litigation. This was followed by six months of comprehensive SEO work, strengthening their search visibility, improving content structure, and enhancing long-term organic performance. As a result, the firm now benefits from a faster website, clearer brand positioning, improved navigation, and a more credible online presence that supports sustained client acquisition.
Industry
Legal Services & Solicitors
Services
Full Redesign, SEO Strategy, UX/UI, WordPress Development
Tech Stack
WordPress, Custom Theme, SEO Tools, Schema Markup
Timeline
6 Months
Project Visuals
A visual overview showcasing key website pages, redesigned layouts, and SEO-focused interface improvements crafted for Fadiga & Co Solicitors.
Client Challenges
- Website design outdated and not reflective of a modern law firm
- Poor page structure hurting SEO performance and rankings
- Inconsistent user journey across legal service categories
- Weak visibility on Google due to lack of optimisation and technical issues
Goals & Objectives
- Create a modern, credible and professional legal brand identity online
- Improve search engine visibility through structured SEO and content architecture
- Enhance service navigation for both individuals and business clients
- Increase enquiries with stronger conversion-focused page layouts
Key Features Delivered
- Complete redesign of the WordPress website with a premium legal aesthetic
- SEO-driven structure: improved URLs, headings, schema and content layout
- Enhanced mobile experience optimised for conversions
- Dedicated practice areas and landing pages to increase organic traffic
Results & Outcomes
Stronger Digital Identity
The redesigned website elevated Fadiga & Co’s online presence, giving the firm a modern, trustworthy, and professional brand image aligned with the standards of a leading London-based law firm.
Improved User Experience
Clearer navigation, reorganised service pages, and a mobile-first structure made it easier for visitors to explore legal services, understand expertise, and request consultations with confidence.
Measurable SEO Growth
Over six months of targeted SEO improved rankings across Immigration, Family, Employment and Business law keywords, increasing organic traffic and generating more qualified enquiries.
Future Improvements & Opportunities
Several enhancements could further strengthen Fadiga & Co’s digital presence, increase client engagement, and elevate long-term visibility across search engines and key legal service markets.
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Advanced Service Landing PagesCreating deeper, SEO-optimized pages for each key legal area such as Immigration, Family Law, Civil Litigation and Employment, helping attract highly targeted leads.
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Client Journey AutomationIntroducing guided enquiry flows and smart appointment funnels to help clients find the right solicitor faster while reducing admin workload for the firm.
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Enhanced SEO Authority BuildingExpanding long-form legal articles, structured FAQs, and schema enhancements to increase domain authority and improve ranking for competitive legal keywords across the UK.
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Client Resources & Knowledge HubDeveloping a comprehensive resource library including legal guides, checklists and downloadable documents to support clients and improve organic lead generation.
