Hobee
Project Overview
A Handcrafted Digital Experience for a Family-Run Sustainable Beekeeping Brand
Custom Ecommerce Platform for a Boutique Beekeeping Brand
A fully bespoke WordPress ecommerce experience crafted for Hobee a family-run, ethically driven beekeeping brand based in London. The project was built entirely from scratch, combining a clean, nature-inspired UI with a custom WooCommerce architecture tailored for selling high-quality cedarwood beehives and beekeeping equipment sourced from sustainable forests. Every page, interaction, and product flow was designed to reflect Hobee’s values: authenticity, craftsmanship, and a genuine connection with the UK beekeeping community. The result is a modern, high-performing store that tells their story while offering a seamless shopping experience to customers across the UK.
Industry
Beekeeping Equipment, Sustainable Ecommerce
Services
Custom UI/UX, WordPress Development, Brand Story Integration
Tech Stack
WordPress, Custom Theme, WooCommerce, Advanced PHP Modules
Timeline
6 Weeks
The showcased images reflect the website as delivered at project completion. The client may have made changes afterward, so the current live version may not fully represent our original design or development work.
Project Visuals
A curated look at Hobee’s digital transformation from warm, story-driven layouts to clean product displays and handcrafted UI elements that reflect the brand’s family roots and sustainable beekeeping heritage.
Client Challenges
- No modern digital presence representing the family-run identity
- Existing marketplace listings lacked storytelling and brand warmth
- Difficulty showcasing sustainable sourcing and artisanal craftsmanship
- Needed a platform that builds trust and strengthens customer loyalty
Goals & Objectives
- Create a boutique ecommerce experience reflecting Hobee’s heritage
- Design a clean, trustworthy interface focused on brand storytelling
- Improve product discovery with structured categories and visuals
- Deliver a platform that feels personal, authentic, and high-quality
Key Features Delivered
- Handcrafted WordPress theme built entirely from scratch
- Warm, story-led design showcasing Hobee’s origin and mission
- Optimised WooCommerce setup tailored for a boutique product lineup
- Responsive layouts designed for easy browsing across all devices
Results & Outcomes
A Warmer, More Authentic Brand Presence
The new custom-built website reflects Hobee’s family values, craftsmanship, and commitment to sustainable beekeeping, helping customers connect emotionally with the brand from the very first visit.
Faster Shopping Experience
The redesigned WooCommerce environment significantly improved loading speeds, navigation flow, and checkout efficiency, resulting in smoother browsing for customers on both desktop and mobile.
Stronger Product Presentation
High-quality UI components, clearer category structure, and better photography layouts helped showcase Hobee’s sustainable cedarwood beehives and equipment in a premium, trustworthy light.
Future Improvements & Opportunities
As Hobee continues to grow its boutique presence in the UK beekeeping community, several meaningful enhancements can further strengthen customer trust, improve product education, and elevate the brand’s digital experience for both new and experienced beekeepers.
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Interactive Hive Building GuidesAdding step-by-step visual assembly guides and maintenance tips tailored to Hobee’s handcrafted cedarwood hives, helping beginners feel more confident in caring for their colonies.
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Enhanced Product Education HubA dedicated learning section featuring expert advice, seasonal beekeeping checklists, and comparisons between national hive types — all written with insights from real UK beekeepers.
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Stock Availability AlertsAutomatic notifications for hive components and accessories, ensuring customers are immediately informed when high-demand items are restocked during peak beekeeping seasons.
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Beekeeper Community & Loyalty ProgramIntroducing a points or rewards system for returning customers, offering exclusive discounts, early access to new hive models, and community-driven initiatives supporting sustainable beekeeping.
