Regents LED
Project Overview
Modern Ecommerce Platform for a Global LED Lighting Supplier
Modern Ecommerce Platform for a Global LED Lighting Manufacturer
This project focused on building a fast, mobile-first ecommerce experience for a leading LED lighting supplier. The platform was designed to support a wide range of indoor, outdoor and industrial lighting products while delivering a smooth, intuitive shopping journey across all devices. We implemented structured product categorisation, improved navigation, and an optimised checkout flow aimed at increasing conversions and supporting customers with clear, efficient buying paths.
Industry
LED Lighting & Ecommerce
Services
UX/UI, Development, Ecommerce Architecture
Tech Stack
WordPress, WooCommerce, Custom Frontend Enhancements
Timeline
6 Weeks
The showcased images reflect the website as delivered at project completion. The client may have made changes afterward, so the current live version may not fully represent our original design or development work.
Project Visuals
A visual overview showcasing key pages, product journeys, and interface elements crafted for the Regents LED website.
Client Challenges
- Outdated interface lacking modern design standards
- Complex product catalogue with difficult navigation
- Limited product filtering for indoor, outdoor and industrial ranges
- No clear structure for highlighting projects or case studies
Goals & Objectives
- Rebuild the website with a clean, professional and modern layout
- Improve product discovery and categorisation
- Ensure fast, mobile-first browsing for all user segments
- Showcase completed projects to build trust and credibility
Key Features Delivered
- Structured product catalogue with clear indoor/outdoor categories
- Improved filtering across lighting types and applications
- Modern responsive UI with enhanced performance
- Dedicated project portfolio section for real case showcases
Results & Outcomes
Simplified Product Navigation
The new structure makes it easier for customers to browse indoor, outdoor and industrial lighting products, reducing the effort needed to find the right solution.
Enhanced Mobile Experience
A cleaner, mobile-first design significantly improves usability on phones and tablets, increasing engagement and reducing bounce rates.
More Professional Brand Presence
The updated interface, modern layout and project showcase help position the company as a trusted global LED lighting supplier.
Future Improvements & Opportunities
Several enhancements could further improve product visibility, customer engagement and overall digital performance for the brand.
-
Advanced Product ComparisonAllowing users to compare specifications across LED fittings, beam angles, temperature ranges and power consumption.
-
Industry-Specific Landing PagesDedicated pages for commercial, retail, hospitality and outdoor lighting solutions to improve SEO and target-specific traffic.
-
Real-Time Stock & AvailabilityIntegrating live inventory updates to improve transparency and reduce customer service workload.
-
Product Finder WizardA guided questionnaire helping customers discover the right lighting products based on environment, brightness and installation type.
